The Market Won’t Tell You Your Product Will Fail. It’ll Just Ignore It.
Have you ever noticed how the market responds to new products in Kerala? Most of the time, it doesn’t respond at all. You can spend...
Branding without market research is Risky
Great Branding Won’t Fix a Product No One Needs. In retail, visuals matter. Storytelling matters. A great logo and aesthetic design...
A Product That Isn’t Needed Is a Product That Won’t Sell!
You can have sleek packaging, the perfect marketing campaign, and a strong distribution network. But if your product isn’t solving a real...
Launching a New Product? First, Make Sure the Market Wants It.
You’ve got the product design, the packaging is on point, and the team is ready to go live. But one crucial step can make or break...