Recently at Cybiz Solutions, we conducted a Market Research study in a specific region to understand how people choose their mobile phones and the findings were fascinating.
- Brand trust still matters the most.
People prefer brands they’ve used before or heard good things about from friends and family.
- Value beats hype every time.
Customers look for the right mix of price, performance, camera, and battery — not just fancy specs.
- Offline stores still play a big role.
While people do their research online, many still buy from local stores because they trust the service and support.
- Local influencers drive awareness.
Regional tech reviewers and content creators have a real impact on what people decide to buy.
- After-sales support shapes loyalty.
One bad service experience is enough for customers to switch brands.
Our takeaway:
Customers today are informed, practical, and value-driven. They don’t just want new features, they want reliability and service they can count on.
At Cybiz Solutions, we help brands uncover these insights before they invest in a new market or product launch.
Because when you understand what your customers truly value, every decision becomes smarter.
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