When a food-tech startup planned to launch a ready-to-eat millet snack, they assumed health-conscious millennials would be their primary buyers. But before mass production, they partnered with a research team to validate the idea.
Here’s what research revealed:
Surveys showed working professionals (25–40 years) wanted “on-the-go” healthy snacks, while millennials preferred trendier options.
Competitor analysis uncovered that most brands ignored office workers, focusing only on students or fitness enthusiasts.
Pricing research highlighted a willingness to pay slightly higher for resealable packs.
Based on these insights, the startup shifted its marketing to office-goers, redesigned packaging for resealability, and adjusted pricing.
Result? Their first batch sold out in under two weeks. Instead of a failed assumption, research turned their product into a category winner.
Lesson: Market research doesn’t just validate an idea, it fine-tunes it for success.
Want to avoid costly mistakes in your launch? Talk to Cybiz Solutions for a customised validation strategy.
