How a Startup Saved Its Product Launch With Smart Market Research!
When a food-tech startup planned to launch a ready-to-eat millet snack, they assumed health-conscious millennials would be their primary...
5 Ways to Validate Your Product Idea Before You Invest a Single Rupee
Bringing a new product to market is exciting, but also risky. Many startups and even established businesses burn through their budgets only...
You Know Your Product. We Know Your Customer.
Every founder dreams of building a product that changes lives. Countless hours go into coding, designing, and perfecting every feature. But...
The Harsh Reality Behind the Hype
It’s the founder fantasy: Everything looks like it should work. But then rickets. No sales. No traction. No clue why. Because here’s...
Your Competitor Has Market Share. But Do You Know What They Don’t?
It’s easy to look at a competitor with a big market share and think: “They’ve already taken the whole pie. There’s no room for me...
Why Understanding Kerala’s Buying Patterns Is Crucial
Kerala’s consumers don’t fit the “average Indian” mold. High literacy rates, unique cultural values, a strong NRI presence, and...
From Data to Decisions: How Market Research Reduces Business Risk in Kerala
Kerala’s business landscape is dynamic, culturally rich, and rapidly changing. What works in Mumbai or Bengaluru might completely miss...
