Want Your Product Launch to Succeed in Kerala? Start With Market Research
When you’re excited about a new retail product, it’s easy to want to launch as quickly as possible. Maybe your team is buzzing with...
The Market Won’t Tell You Your Product Will Fail. It’ll Just Ignore It.
Have you ever noticed how the market responds to new products in Kerala? Most of the time, it doesn’t respond at all. You can spend...
Branding without market research is Risky
Great Branding Won’t Fix a Product No One Needs. In retail, visuals matter. Storytelling matters. A great logo and aesthetic design...